North American Customer Centricity Awards

Why become a Judge?

Be seen as a thought leader

Learn how organizations are becoming more customer centric

Network with industry leaders

Elevate your personal brand

Gain access to real world case studies

Your role as a Judge

Score written entries

Each entry is around 2,100 words and takes approximately 20 minutes to read and score. This score is weighted at 50% of the total score.

Score the Virtual Presentations

Each finalist will be given 15 minutes to present their case study via pre recorded video. This score is weighted at 40% of the score

Provide written comments to entrants

This valuable feedback helps companies validate the great work that they are already doing and where they can improve.

Scoring of Entries

The purpose of the ARCET Global scoring model and criteria is to ensure that business stories, teams and leaders are scored accurately, effectively and independently. Giving both entrants and judges confidence that the winners are deserving.

Our scoring model is endorsed by the University of Chester Business School giving you confidence that all entries will be evaluated in a vigorous and thorough manner.


The University of Chester’s stellar commitment to Entrepreneurship and business excellence, echoes ARCET Global’s commitment to improve businesses around the world.


Awards Scoring Method Certified by the Customer Institute

Written Entry
Final Presentation
Overall Score

Each criteria scored 1-10 (10 being the highest score)

After all the presentations, judges score the overall entry out of 100 so they can reflect on which story captivated them.

Scores are aggregated and given a percentage.

Finalists who score within 3% of the highest marks of that category will be winners.

Judging Panel

Meet the judges who will be bringing their industry knowledge and category specific skillsets to assess the entrants. Each judge is carefully vetted to ensure impartiality and all judges sign a confidentiality agreement. Judges are selected based on their business experience and qualifications. Each panel has a cross section of experts to ensure the evaluation is thorough.

Graham Shapiro

Chair of Judges - CEO, GSD
Graham Shapiro is an award-winning inventor, designer & digital entrepreneur. A Fellow member of The Chartered Society of Designers and Chartered Institute of Marketing. Entrepreneur in Residence and on the advisory board for The Business Research Institute at The University of Chester. Ambassador of Innovation for The University of Cambridge. Graham invented the interloopmailer® and Reggie®.

Bruno Guimarães

Community Manager - Founder, Amigos do CX
Bruno is the Director of Growth and Relationship management for Brazil at Mobile Marketing Association and the founder of local Brazilian CX community Amigos Do CX. Passionate about people and CX. He believes on the collaborative learning and on the values of communities. His goal with the A.CX is to integrate people, exchange experiences and constantly look for new initiatives to support market development. In his spare time is a triathlete, has completed 5 Ironmans, 8 marathons and 2 ultra marathons, crossing the Andes Mountains running.

Hank Brigman

Chief Experience Officer, Customer Experience Strategies, Inc.
A CX pioneer and the first to define “touchpoint” on Wikipedia, Hank’s methods for delivering quantifiable results in-house and as a consultant are shared in keynotes and were captured in the best-selling TOUCHPOiNT POWER! Get & Keep More Customers, Touchpoint by Touchpoint.

Charlotte Barnett

DFS Global Voice of the Customer Sr Manager, Dell Technologies
Charlotte is a passionate customer experience leader at Dell Financial Services (DFS), with a key focus to understand customer expectations and needs during their end to end journey. She finds it important to partner with other DFS leaders to drive CX excellence throughout her organization.

Eryc Eyl

Lead CX Analyst, E Source
Eryc Eyl brings decades of experience in diverse roles and industries, as well as certifications in customer experience, organizational culture, and change management to his mission to improve the human experience of business. He supports utilities as an analyst for E Source, and speaks and consults widely on human experience.

Megan Burns

Founder, & CEO, Experience Enterprises
Megan Burns a customer experience expert, speaker, and strategic advisor to Fortune 500 firms. She helps them embed world-class experience management (XM) into corporate DNA based on lessons from her pioneering work on XM maturity at Forrester Research and her experience guiding hundreds of leaders through complex culture change.

Roberta O'Keith

Strategic Business Advisor and Customer Experience Strategist
Roberta has over 20 years’ experience working for mid and large sized corporations designing, implementing and leading customer experience strategies and voice of customer programs. She is a certified LEAN Six Sigma Black Belt and Certified Customer Experience Professional.

Andy Netzel

VP, Voice of the Client/Employee, KeyBank
Andy Netzel, CCXP is VP, Voice of the Client and Employee at KeyBank, focused on CX measurement, journey mapping, prioritization and continuous improvement for commercial and consumer payments. He previously helped shape client journeys at Hoover vacuums and Things Remembered.

Mark Khayat

Principal, NNT Consulting
Accomplished International Business Development, Sales & Logistics Executive skilled at helping companies accelerate global growth through salesforce transformation, foreign expansion & market penetration. Consultant / Entrepreneur / Early Stage Investor.

Dana Hyatt

Customer Experience Principal, CCXP, Slalom
Dana Hyatt is Customer Experience Principal at Slalom, partnering with organizations to achieve sustainable growth through the customers' lens. Her deep expertise in collaborating cross-functionally to turn insights into business impacts comes from her unique industry experience leading both field and corporate-based Sales, Operations, Training, Data Integration, Account Management, Marketing Insights and Customer Experience teams at companies such as Neiman Marcus, Citi, Acxiom, Gucci, Alltel, Zale Corporation, Gold's Gym International, Accor North America, ADT, Southwest Airlines, and Thomson Reuters.

Mike Kendall

Founder, The Customer Lab
Leveraging over 25 years of driving transformation inside loyalty-leading companies like Intuit, Capital One, and Humana, Mike Kendall (@DelightApostle) brings expert Customer Experience, Design, & Innovation methods, mindsets, and knowledge to organizations around the world.

Cary Cusumano

CX Design Strategist, Verizon Enterprise Solutions
Cary is a seasoned Customer Experience (CX) and Design Thinking professional in Verizon Enterprise Solutions. As a CX Design Strategist, he works with Verizon’s largest enterprise clients to articulate, design, and implement their CX strategy and vision. He is a Certified Customer Experience Professional (CCXP) and a 2016 winner of the Customer Experience Professional Association’s (CXPA) CX Impact Award.

Brendan Tremble

Co-Founder - CX Consultant, Frazer Tremble Executive
Brendan is the co-founder of Frazer Tremble Executive where he heads up the Customer Consulting division. With over two decades of experience to the table, he is backed by a successful track record in the realm of, sales, CX and customer success.

Roxie Strohmenger

VP, CX Strategy, UKG
Roxie Strohmenger, CCXP is a driven transformation executive and co-creator of Forrester's CX Index™ with 15+ years of experience as a practitioner and thought leader. Roxie has deep expertise in designing and executing innovative CX transformation initiatives that tap into the six core CX competencies and leveraging CX best practices to create differentiated, high-quality experiences that create, sustain, and expand customer loyalty.

Roger Pugsley

President, Pugsley CX Consulting
NPS Certified and sited for CX best practices by Forrester and The Temkin Group. Speaker at Forrester CX Forum, CX Strategies Summit, IQPC CX Exchange, CSPN CX Conference, and CX Week Canada. Winner of CX awards from The Temkin Group, BOMA Canada, and CSPN.

Marlan Hardie

People Engagement Officer, Worldwide Technology
Marlan operates as the People Engagement Officer for global service providers at World Wide Technology. With 20 years in the customer care industry and a consulting background, Marlan has worked with many of the largest call centers in the telecom, cable, financial services, media and entertainment organizations. He evangelizes that “the brands that deliver the best customer experience have already provide the best employee experience.

Jill Raff

CEO, EX2CX Strategist, Jill Raff Group
With 30+ years experience, Jill Raff, Employee & Customer Experience Strategist, Author and Speaker, grew up working with her parents, McDonald's franchisees of store #150. Maximizing experience across industries & 7 countries, Jill cross-pollinates strategies empowering brands to deliver world-class employee and customer experiences.

Jimmy Ball

Director of Product Design and UX, Securonix
Jimmy Ball is a highly experienced senior-level UX Strategist, information architect, and designer that has proven experience in positive business outcomes through research, branding, problem solving, and analytics. He was named one of Graphic Design USA magazine's "People to Watch in 2012" and has had work showcased in many design annuals and award shows.

Lucy Donaldson

VP, Digital & Innovation, Canvas Credit Union
Lucy’s global experience, spans the Technology, Gaming, Retail and Financial Services industries. Lucy has held key leadership roles in Digital Transformation and Customer Experience Strategy. The challenge of delivering a deeper, detailed customer-value understanding of what influences customer behaviors, and demonstrating how organizations can do this with positive commercial returns, drives her desire to demonstrate unique opportunities in aligning data and technology with a customer-focused lens.

Santhakumaran Atmalingam

Founder & International CX Consultant, CX Expert Asia
Santha is a Customer Experience (CX) thought leader, keynote speaker, and an industry leader for CX coaching and consulting in South East Asia. He has vast experience in advising MNC and Government Agencies on CX Transformation.

Phanindra Gollapudi

Head of Customer Experience - Technology, Dropbox
Phanindra is a strategic technology executive with over 20 years of designing, implementing and driving innovation across various customer processes at companies like Hewlett Packard Enterprise, Aruba Networks, Sony and Gillette. In his current role as Head of CX-Technology at Dropbox he is building the next generation user experiences powered by Artificial Intelligence with an obsession to delight the customers.

Tabitha Dunn

Chief Customer Officer, Ericcson
Chief Customer Officer at Ericsson - she leads the customer experience practice and strategy, the employee experience transformation for global sales and the global sales center of excellence. She’s on the Board of Directors for the Customer Experience Professionals Association (CXPA) and is a Certified Customer Experience Professional (CCXP).

Michael Phelan

Founder & Principal, Go-to-Market Pros
Michael is a Principal & Founder at Go-to-Market Pros. He was formerly a marketing executive at Staples & Reebok. He founded his company eight years ago to help companies make significant inroads into new markets & product categories. Michael specializes in helping companies expand into new markets, launch new products & grow revenue through innovative sales and marketing programs. Michael developed and optimized a new sales & marketing methodology in 2018 called “Magnet Marketing”.

Marty Kaufman

Founder & Principal, infinipoint
Marty lives at the complex intersection of growing companies and the customer experience; creating touch-points that are memorable to the customer and valuable to the company in driving sustained revenue growth and customer retention. He leads and advises executive leadership teams across start-ups, Fortune 100s, and the public sector.

Rodrigo Edwards

Executive Director, Loyalty Metrics
Rodrigo is director at the Customer Institute, Customer Loyalty and NPS® Certified expert from Satmetrix and holds a Master´s degree in Management from Harvard University. Rodrigo has over 15+ years implementing Customer Experience (CX), Employee Experience (EX) and Net Promoter System (NPS) programs throughout Latin America. Rodrigo founded Loyalty Metrics in 2014, a Customer Experience Management consulting and training firm helping businesses achieve customer centric growth.

Saif Sultan Al Abri

Senior Manager L&D, Omantel
Saif Sultan Al Abri is a committed HR Professional with over 19 years’ experience in Banking and Telecom Industry. Saif has become a trusted professional to senior business leaders in Oman for employee engagement and training aspects. He is a certified CIPD HR Professional. Saif added his noticeable finger prints since he took over the lead of Learning and Development in Omantel.

Prithwi Dasgupta

CEO & Founder, SmartKarrot Inc.
Prithwi is Founder & CEO at SmartKarrot Inc. He has over 20+ years of experience in scaling and building profitable businesses. Prithwi is passionate about customer experience and the technology enablement of influencing digital touchpoints.

Patricia Descamps

CX Expert
As a strong CX and Consumer Insights leader with 10+ years of experience, Patricia has supported different organizations in developing and implementing robust Customer Satisfaction programs and research methodologies to take the relationship between brands and consumers to the next level.

Jim Tincher

Founder & Mapper-in-Chief, Heart of the Customer
Jim Tincher, CCXP, is a nationally recognized customer experience thought leader, journey mapper, author, keynote speaker, and entrepreneur. Jim led customer experience programs at Best Buy and United HealthGroup before launching his innovative CX consultancy, Heart of the Customer. The firm helps start-ups to Fortune 50 organizations use voice of the customer research to improve loyalty, identify unmet needs, develop new products, and manage customer journeys. His book, How Hard Is It to Be Your Customer?, is considered a must-read for leaders focused on customer experience.

Alec Dalton

Sr. Manager of Global Quality, Marriott International
Alec specializes in service science. He is Senior Manager of Global Quality for Marriott International, and an Advisor for HorizonCX. Alec previously operated luxury hotels for The Ritz-Carlton and Disney. He co-authored both best-sellers in the Customer Experience book series.

Phillip Keiken

VP of User Experience, Farm Credit Services of America
Phillip Keiken is Farm Credit Services of America’s Vice President of UX and previously served as a Co-Founder with TD Ameritrade’s Innovation Incubator. He has over 20 years of experience in design and innovation. In his current role as VP, Phillip oversees experience design placing an emphasis on alignment of the organization’s customer-centric experience. Phillip is also the company design evangelist on the value of user-centered design as a strategic differentiator across the organization. Prior to joining Farm Credit Services of America, Phillip served in numerous leadership roles advising companies such as Allstate, McDonalds, State Farm, UL, AbbVie, and others, in the areas of experience design, strategy, and innovation.

Greg Tucker

CEO, Tucker & Company
Greg Tucker leads Tucker & Company, a CX advisory firm that designs and monetizes customer value to increase revenue growth, profitability and customer loyalty for B2B and B2C companies. He is a CX Expert, Who’s Who of CX, CX Innovation award winner and holds an MBA from Stanford University’s Graduate School of Business.

Jeremy Uzeta

CEO, Crucible CX Advisors
Jeremy Uzeta is the Founder/CEO of Crucible CX Advisors and has over 20 years of leadership experience within the Telecommunications vertical, developing and leading best-in-show support teams within the Service Assurance, Service Delivery and Customer Experience landscapes for both fortune 500 and 100 companies.

Cary Munk

Partner, Accelerant Strategy Solutions
Cary accelerates growth by applying customer success and experience best practices. By taking a genuine, creative, empathetic, collaborative, and humorous approach, Cary builds long-term relationships and leads client adoption, retention, expansion, and advocacy.

Cory Davison

CEO & Co-Founder, 4Xperience Ltd
With more than two decades of corporate and consulting experience, Cory has been a CX change maker for companies like Toyota and SMART Technologies and is an advisor for fast growing companies such as Shopify Plus, TAB Bank and Benevity. She's also the weekly host of Coffee with Cory!

Greg Kihlstrom

President & Chief Experience Officer, Cravety
Greg is President & Chief Experience Officer at Cravety, host of The Agile World podcast, and author of several books including The Agile Consumer, which discusses the evolving brand-consumer relationship and the future of customer experience.

Edward Hobart

Lead Practitioner, Advisor & Consultant, CX Solutions Consulting
Edward, a Certified Customer Experience Professional, has spent the last several years as a CX practitioner, standing-up programs at three global companies in the technology, pharmaceutical and medical device spaces. He’s recently transitioned to a role as a practitioner-consultant and advisor for CX Solutions Consulting.

Frank Amato

Director Customer Engagement and Solutions, DXC Technology
Frank has extensive global leadership experience in Enterprise Technology, Software, Services and IT management infrastructure solutions. For the past 5 years, Frank worked for HP has the Director Business Engagement for Global Practices and Sales supporting IT Advisory / Client Management, for HPE and DXC Technology has the Director Enterprise Services Customer Engagement and Solution and leads DXC’s Sell & Build systems tools globally for business development.

Sam Thrash

Head of Customer Experience, Ethos Life
Sam is passionate about building, scaling, and leading CX teams. He has been lucky to have the opportunity to do this at multiple growth stage companies including Carta, RigUp, and Ethos Life most recently. Sam believes CX should be a growth engine for every business.

Camille Nicita

President & CEO, Gongos, Inc.
Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing consumer centricity through both ‘outside-in’ and ‘inside-out’ approaches is a differentiator to achieving organizational growth.

Bob Azman

Founder & CXO, Innovative CX Solutions
Bob Azman is the founder of Innovative CX Solutions, LLC, a Customer Experience Consulting firm. He serves as Chairman of the Board of the CXPA. He teaches at both the University of Minnesota Carlson School of Management and Rutgers University.

Anita Siassios

Managing Director, ManagingCX
Anita has worked in the Finance & Technology Industries for over 33 years and has spearheaded Customer Experience in Australia by empowering CX leaders and organisations through CX consulting and training. Anita is dedicated to the CX community and is the founder of the award winning (CXPA) Customer Experience Professionals Association Melbourne Network. She is a Certified Customer Experience Professional (CCXP), first Australian certified Forrester CX-Pro, Chair of the 2019 Chief Customer Officer conference Sydney and winner of the 2018 Customer Experience Professionals Association Extra Mile award.

Carl Riley

Founder, Riley Group Inc
Carl Riley is the founder of the Riley Group Inc (RGI), an award winning customer experience agency focused on driving human and business impact through design. He is interested in human-centered design, co-creation, projective research techniques, sociocultural anthropology and trends, semiotics, Gestalt theory, placemaking, community building, service design and intersectional spaces. Some great relationships he has enjoyed include Target, Starwood Retail Properties, Convene, Green Growth Brands, Schraft’s Specialty Fertility Pharmacy, O’Hare Airport, the Boot Barn and Zondervan Publishing. He is a midwesterner living in the New York City.

Brian Dennis

SVP - Retail Customer Engagement, SMG - Service Management Group
Brian is the SVP of Retail Engagement for SMG and a best selling author on customer experience. He is a respected thought leader in the CX space and will be an incredible addition to the judging panel.

Dan Baxter

Chief Customer Officer, Equilibria
Dan Baxter is the Chief Customer Officer at Equilibria, unifying all internal and external initiatives, services, and strategies to deliver sustainable value creation for customers and business partners alike. Equilibria pioneered the mapping of personality diversity to enhance organizational performance and insulate against human error. Dan’s expertise in leadership, teaming and organizational turnarounds comes from his decades of experience as a military officer, decorated fighter-pilot and business executive working in various high-risk, high consequence environments around the world.

Howard Lax

Principal Consultant, Global CX Consulting, Confirmit
A CX industry leader with hands-on client-side and consulting experience, Howard focuses on applied solutions to CX challenges. Howard is all about results, partnering with clients to understand how the customer and employee experience drive customer behaviors and business results and how to measure and prioritize actions to improve the experience.

Sanjeev Shelar

Global CX Head of Digital Delivery, Dropbox
Sanjeev Shelar is a visionary, highly experienced Senior Digital Leader and innovator with 20 years' achievement delivering complex multi-million EUR customer experience and e-commerce projects to achieve operational and customer excellence. He is passionate about architecting scalable strategies that improve customer experience, engagement and ultimately drive revenues. He believes customer-centricity is a shift in mindset and a sustainable way of doing business!

Ahmed Arshad

Director of User Experience, Blue Yonder
Ahmed leads teams to create products users love. In the last 13+ years, he took new product ideas to market with positive inflection points. Many of the successful projects have created measurable increases in engagement and revenue for startups and enterprises.

Janelle Mansfield

Founder, Amplified Customer Experience
Janelle is an experienced and management consultant in the disciplines of customer experience, marketing, communications, change management and strategy. She is an early-adopter of technologies that foster better collaboration and engagement with customers, employees and stakeholders.

Dan Gingiss

Chief Experience Officer, The Experience Maker, LLC
Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, a host of the Experience This! Show podcast and a regular contributor to Forbes. Learn more about him at

Mischa Pintchiouk

Founder & Chief Customer Officer, Echoes-AI
Mischa Pintchiouk is the founder and Chief Customer Officer of Echoes-AI, the most intuitive and powerful Voice of the Customer Intelligence Platform. His team works with leading organizations to drive retention, innovation and growth.

Apply to Judge

Are you a business leader with a fountain of knowledge to share? Join our team of independent and impartial judges and increase your knowledge, improve your profile, make new contacts and even celebrate with the winners!

Judging at the North American Customer Centricity Awards is a great way to share your knowledge & experience.