Why become a Judge?
Be seen as a thought leader
Learn how organizations are becoming more customer centric
Network with industry leaders
Elevate your personal brand
Gain access to real world case studies
What do our Judges Say?





Your role as a Judge
Score written entries
Each entry is around 2,100 words and takes approximately 20 minutes to read and score. This score is weighted at 50% of the total score.
Score the Virtual Presentations
Each finalist will be given 15 minutes to present their case study via pre recorded video. This score is weighted at 40% of the score
Provide written comments to entrants
This valuable feedback helps companies validate the great work that they are already doing and where they can improve.
Scoring of Entries
The purpose of the ARCET Global scoring model and criteria is to ensure that business stories, teams and leaders are scored accurately, effectively and independently. Giving both entrants and judges confidence that the winners are deserving.
Our scoring model, which has been constantly updated based on both Judge and Entrant feedback, is endorsed by the University of Westminster and has been certified by Customer Institute. Giving you confidence that all entries will be evaluated in a vigorous and thorough manner.
The University of Westminster is founded on the principle of supporting entrepreneurs and entrepreneurial endeavours, which echoes ARCET Global’s commitment to improve businesses around the world.
Customer Institutes mission is to be the go-to source for B2B, B2C, and public-sector organizations to excel through customer centricity. A goal that exemplifies our commitment to furthering the practice of Customer Experience.
We are delighted to collaborate with both the University of Westminster and Customer Institute.

Each criteria scored 1-10 (10 being the highest score)
After all the presentations, judges score the overall entry out of 100 so they can reflect on which story captivated them.
Scores are aggregated and given a percentage.
Finalists who score within 3% of the highest marks of that category will be winners.



Judging Panel
Meet the judges who will be bringing their industry knowledge and category specific skillsets to assess the entrants. Each judge is carefully vetted to ensure impartiality and all judges sign a confidentiality agreement. Judges are selected based on their business experience and qualifications. Each panel has a cross section of experts to ensure the evaluation is thorough.

Professor Graham Shapiro

Alexander de Groot

Ankesh Agarwal

Benson Mukandiwa

Camille Nicita

Brendan Tremble

Cary Munk

Christian Chiari Manni

Dan Baxter

David Savage

Diane Magers

Francisco Zapata

Hélio Basso

Jacek Wieczorkowski

Janelle Mansfield

Jerry Campbell

Judy Bloch

Lina Yahya

Margaret Millett

Mary Drumond

Meenu Agarwal

Murat Serim

Patricia Descamps

Phillip Keiken

Rod Mitchell

Roxie Strohmenger

Sanjeev Shelar

Stefan Kolle

Tom DeWitt

Alec Dalton

Ali Malik

Aslan Patov

Betül Yılmaz

Brian Dennis

Carl Riley

Charlotte Barnett

Cory Davison

Dana Hyatt

David Winkler

Enrique Saenz

Gustavo Morales

Hussein Dajani

James Buscaglio

Jeff Lojko

Jimmy Ball

Katherine Buttler

Lisa France

Marty Kaufman

Mary Poppen

Michael Hinshaw

Olga Guseva

Paulo Azevedo

Prithwi Dasgupta

Rodrigo Edwards

Saif Sultan Al Abri

Santhakumaran Atmalingam

Sue Duris

Traci Konzer

Alessandro Donetti

Anastasia Vladychynska

Balazs Szabo

Bob Azman

Bruno Guimarães

Cary Cusumano

Dr. Chris L Brown

Craig Lee

Daniel Burks

Debbie Fulton

Faran Niaz

Hank Brigman

Ian Stokol

Jan Uriga

Jeff Sheehan

John Boerstler

Lawrence Levinson

Margaret-Anne Heyland

Marwan Razzo

Matias Gadda Thompson

Mike Kendall

Olivier Mourrieras

Phil Wright

Rick Denton

Rosaria Cirillo Louwman

Sandra Greene, CCXP

Shadi Swairki

Tim Kist
Apply to Judge
We are happy to announce that we are now at capacity for the number of judges.
However, if you would still like to take part in the awards, please visit the Enter page for more information on how you can get involved