North American Customer Centricity Awards

Why become a Judge?

Be seen as a thought leader

Learn how organizations are becoming more customer centric

Network with industry leaders

Elevate your personal brand

Gain access to real world case studies

Your role as a Judge

Score written entries

Each entry is around 2,100 words and takes approximately 20 minutes to read and score. This score is weighted at 50% of the total score.

Score the finalists’ presentations

Each finalist will be given 25 minutes to present and answer questions from the judges. This score is weighted at 40% of the total score.

Provide written comments to entrants

This valuable feedback helps companies validate the great work that they are already doing and where they can improve.

Scoring of Entries

The purpose of the ARCET Global scoring model and criteria is to ensure that business stories, teams and leaders are scored accurately, effectively and independently. Giving both entrants and judges confidence that the winners are deserving.

Our scoring model is endorsed by the University of Chester Business School giving you confidence that all entries will be evaluated in a vigorous and thorough manner.


The University of Chester’s stellar commitment to Entrepreneurship and business excellence, echoes ARCET Global’s commitment to improve businesses around the world.


Written Entry
Final Presentation
Overall Score

Each criteria scored 1-10 (10 being the highest score)

After all the presentations, judges score the overall entry out of 100 so they can reflect on which story captivated them.

Scores are aggregated and given a percentage.

Finalists who score within 3% of the highest marks of that category will be winners.

Judging Panel

Meet the judges who will be bringing their industry knowledge and category specific skillsets to assess the entrants. Each judge is carefully vetted to ensure impartiality and all judges sign a confidentiality agreement. Judges are selected based on their business experience and qualifications. Each panel has a cross section of experts to ensure the evaluation is thorough.

Graham Shapiro

Chair of Judges - CEO, GSD
Graham Shapiro is an award-winning inventor, designer & digital entrepreneur. A Fellow member of The Chartered Society of Designers and Chartered Institute of Marketing. Entrepreneur in Residence and on the advisory board for The Business Research Institute at The University of Chester. Ambassador of Innovation for The University of Cambridge. Graham invented the interloopmailer® and Reggie®.

Ian Golding

Customer Experience Specialist
World Renowned CX Author and Trainer. Ian is a certified Lean Six Sigma Master Black Belt, Ian has spent over twenty years in business improvement, working hard to ensure that the businesses he works for are as customer focused as possible.

Cary Cusumano

CX Design Strategist, Verizon Enterprise Solutions
Cary is a seasoned Customer Experience (CX) and Design Thinking professional in Verizon Enterprise Solutions. As a CX Design Strategist, he works with Verizon’s largest enterprise clients to articulate, design, and implement their CX strategy and vision. He is a Certified Customer Experience Professional (CCXP) and a 2016 winner of the Customer Experience Professional Association’s (CXPA) CX Impact Award.

Greg Kihlstrom

President & Chief Experience Officer, Cravety
Greg is President & Chief Experience Officer at Cravety, host of The Agile World podcast, and author of several books including The Agile Consumer, which discusses the evolving brand-consumer relationship and the future of customer experience.

Steve Towers

CEO, Tucker & Co.
Steve Towers has been named one of the 15 most influential Global Customer Service Experts in 2019. An experienced business transformation leader with over 40 years of success in both the private and public sectors in a variety of key 'C' leadership and top-level consulting positions.

Stephanie Thum

Chief Advisor and Subject Matter Expert
Stephanie Thum, CCXP is a long-time consultant and former practitioner who has spoken and written extensively on the field and practice of customer experience as a business discipline. Her experience includes work with government, B2B, technology, and nonprofit organizations.

Marlan Hardie

People Engagement Officer, Worldwide Technology
Marlan operates as the People Engagement Officer for global service providers at World Wide Technology. With 20 years in the customer care industry and a consulting background, Marlan has worked with many of the largest call centers in the telecom, cable, financial services, media and entertainment organizations. He evangelizes that “the brands that deliver the best customer experience have already provide the best employee experience.

Anita Siassios

Managing Director, ManagingCX
Anita was at ANZ Bank for 29 years where she spearheaded Customer Experience. She is a Certified Customer Experience Professional (CCXP) and first Australian certified Forrester CX-Pro.

Saif Sultan Al Abri

Senior Manager L&D, Omantel
Saif Sultan Al Abri is a committed HR Professional with over 19 years’ experience in Banking and Telecom Industry. Saif has become a trusted professional to senior business leaders in Oman for employee engagement and training aspects. He is a certified CIPD HR Professional. Saif added his noticeable finger prints since he took over the lead of Learning and Development in Omantel.

Eryc Eyl

Lead CX Analyst, E Source
Eryc Eyl brings decades of experience in diverse roles and industries, as well as certifications in customer experience, organizational culture, and change management to his mission to improve the human experience of business. He supports utilities as an analyst for E Source, and speaks and consults widely on human experience.

Bob Azman

Founder & CXO, Innovative CX Solutions
Bob Azman is the founder of Innovative CX Solutions, LLC, a Customer Experience Consulting firm. He serves as Chairman of the Board of the CXPA. He teaches at both the University of Minnesota Carlson School of Management and Rutgers University.

Geeta Wilson

Founder and CEO, Consumer Society
Geeta has over 20+ years in the corporate and start-up world and over a decade as a health care industry leader. She is Founder and CEO of Consumer Society, an experience design and technology company and former Vice President of CX Enterprise Transformation at Humana. Geeta has brought her disruptive CX approach to thousands and is a sought after thought leader and speaker. She has been featured in Forbes, The Wall Street Journal, and Inc. Magazine and was recognized by MM&M as a Top 40 Healthcare Transformer.

Diane Magers

CEO of Experience Catalysts
Diane is a passionate, experienced Customer Experience executive, change agent and sherpa for new and developing customer obsessed leaders. She has over 25years of building and growing Customer and Employee focus. She is currently interim CEO for the Customer Experience Professionals Association. Most recently at AT&T, she led Customer Experience strategy by transforming customer and associate engagement.

Jorge Castellote

Co Founder, Innoway
Jorge is co-founding partner of Innoway. Before that he spent more than seven years in Palladium, a boutique consulting firm specialized in Strategy Execution. A dynamic and independent business management consultant with more than 16 years of international experience. Proven track record of delivering world-class strategy and innovation related solutions in several assignments in Europe, Africa and the Middle East.

Mike Kendall

Founder, The Customer Lab
Leveraging over 25 years of driving transformation inside loyalty-leading companies like Intuit, Capital One, and Humana, Mike Kendall (@DelightApostle) brings expert Customer Experience, Design, & Innovation methods, mindsets, and knowledge to organizations around the world.

Chris Brown

CEO and Co-Founder, Marketculture
Chris is a global expert in customer-centric business strategies. He and his colleagues have conducted extensive research on this topic and published articles in Strategy & Leadership, B2B Magazine, the CEO Refresher, the Harvard Business Review Blog, the CMO Council program on Market Sensibility and other journals.

Megan Burns

Founder, & CEO, Experience Enterprises
Megan Burns a customer experience expert, speaker, and strategic advisor to Fortune 500 firms. She helps them embed world-class experience management (XM) into corporate DNA based on lessons from her pioneering work on XM maturity at Forrester Research and her experience guiding hundreds of leaders through complex culture change.


Judges do not have to pay to judge the online entries and finalists presentations. If you wish to attend other events over Customer Centricity Week, including the Awards Ceremony, the prices are listed below.


  • Sale!

    Early Bird

    $325.00 $175.00

16th August 2019

Full Price is $325 per ticket

Ceremony Seat/s (Finalist or Judge)

  • Sale!

    Early Bird

    $499.00 $399.00

16th August 2019

Full Price is $499 per ticket

Customer Experience Masterclasses

29th May 2020

29th May 2020

Apply to Judge

Are you a business leader with a fountain of knowledge to share? Join our team of independent and impartial judges and increase your knowledge, improve your profile, make new contacts and even celebrate with the winners!

Judging at the North American Customer Centricity Awards is a great way to share your knowledge & experience.