North American Customer Centricity Awards

Customer Experience Community Gathering in Dallas

As part of the run up to the North American Customer Centricity Awards in June 2020. We are running a series of FREE Community Events to bring together Customer Experience Professionals to discuss the latest trends and insights.

Friday, 28 February 2020

The Speakers

Diane Magers, CCXP

Experience Catalysts

Diane is a passionate, experienced Customer Experience executive, change agent and sherpa for new and developing customer obsessed leaders. She believes that brands who win choose to focus on human and emotional elements of business. 

Diane has over 25 years of building and growing Customer and Employee focus. She is currently interim CEO for the Customer Experience Professionals Association. Most recently at AT&T, she led Customer Experience strategy by transforming customer and associate engagement. In 2011, she founded Customer Experience Catalysts as a consultancy and thought leader for organizations who were launching or progressing customer and employee experience to grow their brand value. She also developed and led Customer Engagement at Sysco Foods Corporation. 

Diane holds an M.S. in Psychology and an M.B.A. She is a Certified Customer Experience Professional (CCXP) and also holds NPS, VoC and CEM certifications. 

Marlan Hardie

People Engagement officer, Worldwide Technology

Marlan operates as the People Engagement Officer for global service providers at World Wide Technology. With 20 years in the customer care industry and a consulting background, Marlan has worked with many of the largest call centers in the telecom, cable, financial services, media and entertainment organizations. He evangelizes that “the brands that deliver the best customer experience have already provide the best employee experience. 

Melissa Villamizar

Head Of User Experience at MoneyGram International

A passionate advocate for seamless user experiences across all aspects of life, Melissa aims to ensure every user walks away from an interaction feeling satisfied and confident. Melissa has over 16 years of driving solutions for brands. She currently is the Head of User Experience at MoneyGram International where she drives success within her team and through the customers served. Most recently, Melissa served as an Experience Design Strategist at Bottle Rocket, working on clients such as Southwest Airlines, Huggies and Chick-fil-A.

Melissa holds a BFA in Graphic Design and Photography from Bowling Green State University. In her spare time, Melissa is a certified personal trainer and a fitness nutrition specialist.

Tony Daussat

Lead Experience Architect at Bottle Rocket

Ten years ago, Tony Daussat left his New York City theatre career and traded the thespian masks for Sharpies and Sticky Notes. His is an award winning designer, impacting some of the world’s most exacting brands. Currently he works as Lead Experience Design Strategist at Bottle Rocket Studios in Dallas, TX. Most recently Tony launched Experience Design—a weekly podcast in its second year, boasting listeners in over 130 countries. When Tony isn’t scribbling on whiteboards or interviewing world class designers, he’s doodling unicorns with his daughter Demi, and filming baking shows with his son Sullivan.

Trina Uzee

User Experience Director / Design Director, Allstate

Trina Uzee is the Executive Creative Director/UX Director of the User Experience and Design Group at Allstate Insurance Company leading a large, world-class practice. As a creative, UX and digital trailblazer–she was a UX Director in 2003 before it was a thing–Trina has led multi-agency initiatives and pioneered digital and in-store marketing, creating award-winning solutions for some of the biggest brands and agencies in the world like PepsiCo, Procter & Gamble, GlaxoSmithKline, General Mills, Merck, Kraft Foods, Whirlpool, American Airlines, eBay, Southwest Airlines, ExxonMobil, GSD&M, Tribal DDB and Digitas.

The Agenda









Networking Breakfast

Welcome and Introductions from Marlan Hardie & Diane Magers

Introduction to the North American Customer Centricity Awards – Marlan Hardie

Fireside Chat with Melissa Villamizar, Head of User Experience at Moneygram and Tony Daussat, Lead Experience Architect at Bottle Rocket

Coffee Break

Trina Uzee Director of User Experience at Allstate – How to Take UX In-House at a Fortune 100 Organization

Challenge Board (Interactive Session) – Facilitated by Diane Magers


Key Information

  • Price: Free
  • Venue: Bottle Rocket, 14841 Dallas Pkwy, 8th Floor, Dallas, TX 75254
  • Date & Time: 28 February 2020 8am – 10:30am (latest)
  •  If you would like more information, please contact Laura Morton at